Hina Jain got their new other clothing or merchandise by running a design contest:
Create a new, self-guided yoga mat design for TheYogiStore
Check out Hina Jain's Other clothing or merchandise contest…
We're a new online yoga store startup. Our goal is to provide unique, eco-conscious, and informative yoga products. We'd consider our target audience to be consistent with the yoga industry: mostly female (~70%), fairly affluent (~66% make $75k+ salary per year), well-educated (~77% college graduates), and who are often busy working professionals who are looking to get the mental and physical benefits of yoga.
What's your vision?
General: - You will be designing an instructional graphic to be printed on a standard-sized yoga mat (74'' x 24''). The actual print area is 2" less on each side, so 70"x20". - The graphic will contain 10-12 yoga poses in sequence that will enable the user to progress thru a 10-minute, self-guided yoga routine (sequence of poses to be provided). - The graphic will be used for 3 different yoga levels (beginner, intermediate, and advanced), which will contain poses appropriate for the level. - We believe the mats will be more suited toward beginners who don't already have a go-to yoga routine. Design Hints: - We want the graphic to be functional and be clear that it's an instructional self-guided mat. - Air on the side of a clean design as opposed to something overly artistic or noisy. - We don't imagine a lot of words or text on the graphic. The poses should speak for themselves. - We're thinking the poses would look best as simple silhouettes, but we're open to ideas if they look good. - It's okay to have other graphics in the design that complement the overall mat feel and tones down the attention a bit on the poses. We like a lot of the floral and sun designs found on gaiam.com. - In the bottom right hand corner, we'd like a box that contains our logo (see lotus flower attached). The frog logo on a Manduka designed mat is a good example. Colors: - Total # of colors for the mat design should not exceed 2. The base mat color does not count toward the total. Base mat colors are as follows: - Beginner mat color: Light gray (similar to hex #969696) - Intermediate mat color: Slate blue (similar to hex #537586) - Advanced mat color: Dark lavender (similar to hex #C174A0) See attached yoga swatch samples. Yoga Poses Beginner Poses 1 Mountain 2 Tree 3 Standing Forward Bend 4 Downward Dog 5 Dolphin Plank 6 Bow 7 Downward Dog 8 Chair 9 Triangle 10 Warrior I 11 Mountain 12 Corpse Intermediate Poses 1 Eagle 2 Revolved Triangle 3 Cow Face 4 One Legged King Pigeon 5 Locust 6 Camel 7 Sleeping Vishnu 8 Shoulder Stand 9 Plow Pose 10 Boat 11 Extended Side Angle 12 Awkward Chair Pose Advanced Poses 1 Dancing Shiva 2 Half Moon Pose 3 One Leg Arching Dog 4 Cow Face Pose 5 Cobra 6 Peigon 7 One Legged Four Limb Staff 8 Dolphin Plank 9 Downward Dog 10 Three Legged Downward Dog 11 Standing Forward Bend 12 Mountain
Every design category has flexible pricing for all budgets. Other clothing or merchandise starts at $269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other clothing or merchandise.
Designers across the globe delivered design magic.
Hina Jain collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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