Redesign and rebrand a 25 page salesletter
clivesw needed a new business or advertising design and created a contest on 99designs.
A winner was selected from 7 designs submitted by 4 freelance designers.
One of the designers who made it happen
How clivesw started their other business or advertising journey
Who are you known as?
Integritas Publishing
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
I am setting up as a product licence broker and I want to sell licences to market niche information products to people interested in setting up a home based business
What inspires you and how do you envision the design for your business?
I have a 25 page salesletter which I wish to rebrand. I currently have a design that has been used before but I have permission to use the letter as I wish and I want to bring a more modern, attractive look and feel to it. I will provide the salesletter, which is in word format, and has been modified slightly from the original, plus a scan of the original so you can see the format and pictures and colours that have been used before. Basically I need to make it my own but you can use the original as a guide. The letter is to be sent to a list of people that have previously expressed an interest in starting a home business in the UK. The objective is to get customers to respond directly either by post or online.
Other notes
I am open to ideas on branding, layout, colours and images but I think it is important that you have a good understanding of what works well in direct response marketing. Effectiveness in engaging the reader and gaining a response is more important than producing a beautiful piece of work.
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