We are after a concept that can go across a range of collateral that incorporates the 'excellence' logo we already have and the logo should be the one of the main features of the concept. It would be great to see the concept in a DL size save the date flyer.
I have attached the past few years as examples of what we have done in the past but this year we are wanting something nice and fresh yet prestigious as well.
We want to use Yellow and Rose Gold colours. However, real estate is predominately male so we don't want it to look too feminine. We are happy for other colours to be introduced as well.
The reason for the yellow is that it is the REIA Corporate colour. We are happy to use a variation of the REIA yellow as it is sometimes a bit harsh. Brand guidelines are attached.
The reason for the rose gold is that we have 'excellence' light bulb letters painted in rose gold that we want to use at the Gala Dinner.
We are thinking one of the concepts could feature the 'star' that is used in the REIA logo which is attached.
I have attached 'Star background concept'. The thought behind this is that the we could have the 'star' as a feature in the background (minus the flowers) which can tie into the REIA logo star.
The main collateral includes
- Table program/brochure
- Media wall
- Email signature