*Guaranteed* Billboard design for Onduline global leading producer of Cellulose-bitum roofing 

Onduline

Description of buyer: Male 30­-55 with an average income, Married. Children. Owns or is in a process of building a house / cottage. Proud to have the ability to build or renovate his house by himself. The russian saying "Every man in his life has to build a house, raise a son and plant a tree" ­ is about him. Does not make a lot of money, so the line of this concept is very important for self­-satisfaction.

Each type of customer requires a design of Core message based on the core value. 

1. Onduline is an EASY solution for the roof renovation. 

2. Onduline helps build a COMFORTABLE house. 

Call to Action: To involve buyers into the buying process we need to encourage them to visit the site. 

1. For buyers who do repair ­- Onduline and can be mounted even over the old roof (it is even easier, since it is not necessary to dismantle the old roof). Download Instructions on the website. 

2. For buyers who are building a new house, Onduline offers free download of projects of houses on the website .

Outdoor Billboard for one of our clients. 

- Billboard must not only attract the attention of people who are thinking about solving problems with the roofs of their houses, but also to involve them into the buying process.

- Draft Designs may be done in english but final versions should be created in russian. So keep in mind russian fonts are not sexy. 

- What components need to be on the layout: Logo (english version for drafts, uploaded below), http://www.onduline.ru and call center 8­800­333­1320. 

- What not to do. Please do not offer trite solutions like a happy families or builders in helmets. P.S. If you use images of men, it is best to take the characters at least 40 y.o., since Buyers have more confidence in experienced professionals.

- The winner will receive not only money, but also a formal contract with Premier SV and references as the author of the design layout Onduline on such a famous russian industrial resources as sostav.ru, adme.ru, adindex.ru, advertology.ru etc.

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Task: Come up with designs for each type of buyers under the following scheme: Trigger / Core value / call to action. 

- For example: The roof leaks? / Onduline can be easily mounted during the weekend, and even over the old roof / download instructions on the site! Or Building a house? / Onduline helps build a comfortable home / download project your home for free on http://www.onduline.ru

- We use three criteria to evaluate your designs: 

1. Delivering the Onduline core values (1. Easy. 2. Comfortable). 

2. Visualization in context of purchasing of roofing materials (1. Repairs ­ solution ­ easy to install and affordable material. 2. Building a house ­ a dream ­ comfortable (good sound insulation and moisture protection), own house as an important milestone in life. 

3. Creating emotional background ­ pride (see the buyer description).