• I need the whole branding package for the business, logos and
templates that will be on everything that we do.
• We have to give the feeling of being solid, secure and long
established, and that our client's money is looked after by experts.
• We want to look and feel like a private bank, but a private bank
• I don't want it to be too young and trendy feeling.
• I want to have a strap line added to the logo once I've thought of
palette is blue and probably light blue but open to other shades of
Some of our competitors are: http://www.kleinwortbenson.com/,
• I don't want copperplate, over curly text and it needs to be
something that will last.
• I am open to all kinds of ideas; but a modern take on old
fashioned private banking would be great.
• We are quite simply the best financial planning company in the UK
- we aim to be right first time, to have fun doing what we do, and
build lifetime long relationships with our clients.
• I'm not keen on text that is too curly and swishy, it needs to be
** I am open to all kinds of ideas. So long as the colours are based
on blue then all ideas are welcome.