Category: The research category exits to help marketers better understand their consumers. It exists to provide useable and timely consumer insight.
However, most research has one or two fundamental flaws. First, it is often based on recall – of behavior, of emotions, of opinions. It interacts with consumers after the fact and in environments foreign to the category. Second, and this is especially true of digital-based research, it is question and answer, not dialogue.
Consumer: Agencies and marketers need to get insights that work – insights that they can turn into strategy. Often, this is about more than metrics and actionable thresholds; it’s about conversation that delivers those quotable gems that drive decision-making.
Brand: Chatter gives its clients open dialogue with their consumer at the very moment of category contact. The Right Person. The Right Moment. The Right Question.
-Conversation in Context
At Chatter we believe that research should be occur when the consumer is in the category headspace, not hours, days or weeks later. We also believe that the best way to understand someone is to talk with them.
So, that’s what we do. We allow our clients to talk to their consumers in the exact moments when these consumers are interacting with their category.
Chatter exists to give its clients open dialogue with their consumer at the very moment of category contact. This, we believe, is the best way to uncover true insight.
See attached brand inspiration pdf