twigling is a small bundle of sticks, tied into a humanoid shape, an effigy to be imbued, to be kindling for the imagination...
Therese Olsen is a Norwegian born and Madrid based artist making articulated sculptures (ball jointed dolls) for a niche collectors market. Under the brand name twigling, she has been developing her craft for over 10 years. The sculptures are reproduced in polyurethane and are intended for you to customise and finish according to your own desire and ideas.
Ball jointed dolls (abbreviated BJD) are made with the intention to be customised, and are thereby a collaboration between the sculptor and the collector, hobbyist or artist that paints, clothes and styles the doll to make a character of their choosing. These dolls are a hybrid mix of art, toy, collectible and craft/hobby. A fusion between fashion doll and action figure, with a generous nod to model and garage kits. Collectors take advantage of the 'Ikea-effect' to feel greater value and connection by making something with their own hands, as opposed to consuming a ready made product. Feel free to visit http://www.flickr.com/photos/twigling to get an idea of the type of dolls I make. They are not for kids, but for adults, and are highly detailed and fairly pricy.
While the current range of sculptures are exclusively female in shape, I want to keep the logo non-gender-specific enough to be able to expand on it in the future (hence the stick figure glyph). Therefor I don't want the logo to look to feminine, however I do want to have a wordmark that looks fairly serious, classy and elegant despite the playful nature of the enterprise.
The target market are women and men in the 28 - 49 age bracket, who are collectors and hobbyists/crafters with interest in comics, science fiction, fantastic art, storytelling.