1.) I am my brand! I am a personal trainer and small group fitness instructor!
2.) I am going to provide personal training in my clients home or in my home studio. My business will be mobile.
3.) I want to convey fun but also responsible, dependable and committed. I want older women and men to feel like this brand works for them, even though most of my clients will be middle aged or youth.
4.) I personally am attracted to more "female" logos, but I need a logo that men will be attracted to and feel comfortable wearing. I will also teach youth programs.
5. Since my business is mobile (and based in my home) I will be advertising on my car. I drive a yellow Nissan Xterra.
6.) I would like to use a pretty sunshine yellow as my logo color with white or black outline and heather gray as my background color.
7.) I lean towards more of a "circle" than a "square"
8.) While I want my name out there, I am open to using my initials in my logo too.