Yappy lifestyle is looking for a logo for our range of consumer goods. Our web site will be a very important feature of our business model. The site is under construction at http://www.YAPPYLIFESTYLE.com. The name references the surname of the company founder - Yapp.
The logo should ideally focus on a good typeface and typography, and colour, rather than detailed images. Simple rather than complex. It would be good to see concepts for both "Yappy"' and "Yappy Lifetsyle"
Possibly "The planet needs you" but not confirmed
Simple, type-focused, bold
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)
Our products have a "Got To Have It" appeal, in design and pricing. We want to sell millions of our products. Our products are such that when the average consumer sees it on display, the buying response will be triggered, i.e. "I have to have one".
Looking for a visually clear clean logo to appeal to a mass audience to give them a â€œfeelâ€ for the company, with the emphasis on using good typography first and foremost, rather than creating a literal graphic element.
The "YAPPY" is the logo, the "Lifestyle" is the business we are in â€“ with a charitable twist (see â€œCompany backgroundâ€).
Looking for mass appeal colours: red, green and blue etc.
Logo should be able to be used in print and on the web.
There is an important charitable aspect to Yappy Lifestyleâ€™s business model. The founder had a brush with melanoma cancer several years ago. This experience led him to develop Yappy Lifestyle after a few years of research and planning, with the aim of leaving a legacy that will benefit environmental and charitable causes, with up to 30% of sales revenue being donated. Our web site will play a very important part in our image and our way of doing business.
All rights to design will belong to Yappy Lifestyle Ltd.
Credit for design will be featured on our web site.
- Western Union