Not entirely sure what to put here-
The WolfGroup is a platform- we bid on work, assembling ad hoc teams that bring in the requisite expertise for the project from our global networks of consultants.
Our core market is international organizations- but not uniquely- some think-tanks and corporate entities have been clients.
Potential clients will stumble on our site while looking for specific skill sets (facilitation, evaluation, project development, training) or by themes (development, peacebuilding, peacekeeping).
It is an existing market, a niche we know- and are increasingly well known in. Within organizations, the types of people who might visit our website would be those involved in results-based management, managers looking for consultants to staff a particular project/consultancy, or specialists looking for the types of services we have to offer.
While people have been intrigued by theWolfgroup name (if they read the 'About' page) some in the non-profit world have considered it as 'aggressive'- the negative connotation of 'hungry like wolves' I suppose?
People say they like the website, though I am not sure it is really generating business as much as it is a solid signpost online, part of the brand identity, and a quick introduction to who we are and what we do.
We would like to expand our clientele towards the private sector over time.