The design was great! It came along with the requirements and worked to express themselves a little beyond just the functional asks.
How Mike O'Malley started their logo design journey
Red White & Blues Festival
About the Event:
We are looking for a logo for an Australian based Wine and Food Event called the Red White & Blues Festival.
The Festival will be set at a seaside Park in Cronulla, one of Sydney's beach suburbs and the attractions will include a wide selection of Australian wines, gourmet food and a fabulous lineup of live jazz and blues music acts.
The Fair runs over 2 days and attracts Wine, Food and Music lovers who ‘graze' around the 60 or so stalls of Wine, Food and gourmet produce and will picnic on the lawns while enjoying the live music.
Red White & Blues is set to become an annual event and this year is taking over from an existing Wine & Food Fair known as "Jazz & Shiraz" which has run for about the past 6 years. So although this is a "new" event it already has an existing audience.
Tell us a bit about who you are and the people you reach
Wine Food and Music lovers.
People who enjoy the good things in life
Casual, relaxed, sophisticated but not serious!
We need a logo for use on the website and in Press ads. It will also appear on posters, banners and fliers.
This is an Australian event, so we aren’t looking to have any references to the United States flag or any other “red white and blue” stereotypes. The Red and White clearly refer to Wine and the Blues is Blues music.
Although this particular Event is being held by the sea, it won’t necessarily always be, so if creating a visual reference to the seaside (waves etc.) then the logo should be designed such that it can stand alone without the ‘seaside’ element(s).
The mood/tone of the event is casual but sophisticated – not too serious. It’s all about enjoying some of the good things in life in a relaxed and friendly environment.