Jane1855 got their new logo design by running a design contest:
Violet and Thistle needs a new logo
Check out Jane1855's Logo design contest…
Violet and Thistle is a UK-based contemporary lifestyle boutique for style conscious homemakers. We sell a range of lifestyle products focusing on Home Accessories such as cakestands, bathroom accessories, cushions, lighting, mirrors, rugs but also selling some children's gifts and fashion accessories. The intitial launch will be online followed by a rollout of boutique stores and a possible view to adding a mail order division in the future.
Logo types to explore
The target market is predominantly female and aged 25-55. They may live in a period property. Their main focus is on their home and family, yet they will also be interested in design and fashion. In recent years their spending habits will have changed from focusing on fashion and beauty to the home and family. They are becoming more ethnically-conscious and have recently increased their number of online purchases due to time constraints. Their buying decisions are influenced by colour and pattern. The logo needs to be feminine, clean, easy to visualize and remember. It needs to protray that is a retail brand, selling fashion, it must not look like a bank or financial institution!!!! Do not simply think that using a colour, will be enough to convey this. We want a funky design, which looks like a global brand rather than a sole trader. It needs to communicate that the brand is a design-led, boutique business, yet is still suitable for a global market. (Anthropologie is a good example of a brand which has a global presence yet has managed to maintain the feeling of a boutique store). The logo needs to work on a website, shop front, business cards and promotional flyers. (If we are happy with the interpretation and standard of logo designs we receive then we will be launching later contests for these other designs). A section of the logo must also be suitable for using on a webpage shortcut icon. The website will have a clean, magazine feel, using a palette of colours, so it is important the logo compliments this look. We also want to incorporate black outline drawings in the border of the website so the logo needs to fit with this style, (see attached examples). The logo needs to have an Edwardian/1940's feel, we have attached wallpaper designs from this period for inspiration, (particularly for a possible motif). We like either: a) Simple clean fonts with added interest coming from a motif and or "&" sign, or making a feature of "V+T". Please refer to example 5. b) Simple fonts with the interest coming from a border see examples 7+8 on attached document. c) Typewriter faded font, probably all in black and a small size. See examples 1,3+4 on attached document. d/) Romantic swirly, feminine fonts, see examples 2, 7,9,10 on attached document. It is important not to use any harsh angles or angular shapes as these feel more masculine. We really like the idea of having a motif, but it needs to look something recognisable, e.g floral design, bird, heart etc. See wallpaper designs on the attached document for inspiration. Another idea is using a border like no 8+9 in the attached document. Finally, the baseline of the words; "Violet", "Thistle" must be level, also these words need to be in the same colour. However, if a motif or "&" sign are used then these can be in a different colour to the words; violet, thistle.
£295 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Jane1855 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our product is a cocktail shaker gift set which will be sold online in the UK. It will be used to make cocktails at home
It will be a retail cannabis store.
We sell CBD products for retail.
We sell Cowboy Boots, Western Wear, and Cowboy Hats to men ladies and kids all over The world
Fashion Clothing in Beach Wear
Target audience 25 - 65 years old Female Soy wax melt, soy, coconut wax candles, wax melt burners.