Our target audience includes individuals and companies who are active and sports-minded, who wish to contribute significant dollars to efforts aimed at critical, large scale issues in children's fitness and wellness. For example: youth obesity levels are climbing rapidly; meanwhile, resources for preventing and curing obesity, such as physical education, youth sports, and parks and recreation are being eliminated and cut from municipal and school budgets. If not vigorously addressed, the problem will be a staggering burden on our country's economy and productivity in the near future.
In the interest of leveraging sports to address this problem, the Get In The Box Foundation will specifically be interacting, partnering with, and requesting donations from:
(1) High net worth individuals who are huge sports fans.
(2) Companies vested in health, fitness, wellness, etc.
(3) Professional athletes and coaches.
(4) Professional leagues (such as the NFL, NBA, NHL, MLB, etc.).
It is essential that our logo communicate a strong athletic, sports-focused identity. It needs to be hard-hitting and masculine, and invoke the kind of image that logos for professional teams and high profile sports tournaments (such as the U.S. Open and World Cup) stimulate. The logo needs to fuel a reaction in people that causes them to really want to jump on board and give as much as they can.