How Victory Camera started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We sell film based cameras and supplies. Our goal is to sell film as a modern viable alternative to digital, emphasizing authenticity and the aesthetic joy of film that has been lost in the transition to digital. Kindred movements are vinyl records, steel and fixed gear bicycles and long boards.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We sell analog (film) cameras and am looking for a logo that communicates the classic appeal of film cameras without appearing old fashioned; Film photography is authentic, unique and appealing in a way that digital lacks. I want to send that message with a logo that is clean, bold and appealing.
I have attached some logos that I like as well as test designs that I have tried.
I am probably not interested in cameras or film incorporated into the logo; I have seen that a lot and it never seems to work that well.
My current market is largely men ages 50+. I am interested in keeping that market while bringing in younger artistic types. I foresee my market skewing male
I am interested in Mad Men, WW II posters, military and Steam Punk imagery. I may be interested in using the slogan we believe in film"