We are a small company in Aarhus, Denmark - we have been roasting coffee since 2007. In the bigining only with sales through our website kaffeagenterne.dk but for the last 2 years also wholesale.
Because of the growing competition in the market we want to have a stronger brand - and logo.
All our coffee is roasted and packed by hand - so artisan coffeeroasters but definitely following trends.
Tell us a bit about who you are and the people you reach
We have a split market - wholesale for cafées, coffeeshops and restaurants.
And on the other side through our website directly to consumers.
The desired audience is male between 20 and 40 years old - most of them coffee 'nerds' - but wanting to attract the 'normal' coffee- and tea-drinkers :-)
We want a simple and easy-recognized logo.
We roast coffee by hand and want to visualize that - but also showing that we are a modern, young company thinking ahead....
We do not want a coffeecup in the logo (we already have that in the old one).