jn7_85's first iteration was directionally correct but needed refinements. They did a great job listening to and incorporating our feedback through several iteratoins. In particular, I was impressed by their ability to translate our abstract emotional concepts into a concrete design. Additionally, they went above what we requested for number of outputs and pulled together what I would expect from a professional. We would recommend jn7_85 to anyone without hesitation!
How HES started their logo design journey
Hayworth Equipment Sales is a heavy truck and trailer dealer and provides new and used heavy trucks and trailers for sale along with service, parts, rentals, financing and consignments.
We have been in business for 35 years and looking for a fresh look on our logo using the name: Hayworth Equipment Sales and logo color
Tell us a bit about who you are and the people you reach
We have been in business for 35 years and have an existing target audience in the heavy truck and trailer industry. We sell to single-owner operators to large multi-national corporations in oilfield, gas, mining, construction, transportation industries.
"Hayworth Equipment Sales" is the company name and must be in the logo.
Looking for fresh color ideas
1. No cartoons
2. The type face should be clear, simple and bold. We want something that stands out.
3. Do not use stock images or clip art in the logo
Complete rights and master digital files with pantone colors
Final Design in:
Adobe Illustrator *.ai
Adobe Photoshop *.psd