A small online tech consulting company, helping 1-20 person businesses take advantage of the exploding high quality services on the web, such as email blasting platforms, hosted CMS, analytics, maps, hosted photos/videos, etc...
Average project size is in the ~$5k range. The "Wireboard" name came from a concept that a successful online presence arises from wiring together multiple tools *and* also from the concept of connecting people.
Owners of small/medium sized businesses looking for someone to help them make sense of what they can and should be doing on the web, and how to actually make it all happen in a manageable way.
You can see the old wireboard.com site at archive.org. I also have a current and quite horrible page up at wireboard.com. The intent is there, but the execution was mine :p
No requirement to pull any elements forward from old site into this design except the name.
I do like simple designs like 37signals.com/DaringFireball.net, and think HappyCog.com is quite nice as well, as I think their designs help the customer feel like the complexity inherent in all the new online technologies can be reduced to something understandable and human.
Would like a logo/identity that has an obvious element that can be reduced to a very small "favicon" size as well.