unfuck the planet
we are two guys starting a non-profit / social business with a simple and emphatic message: unfuck the planet!
tom and me are accomplished experts with an interdisciplinary background in environmental and social business. both of us are outgoing self-starters able to assess challenges and successfully find solutions.
our approach is to address world social and environmental challenges via inspiring contents and to offer concrete action steps.
all profits will be handed over to eco-social projects. all cash flows will be made public on our website.
first of all we are going to approach the LOHAS community by selling t-shirts with our message.
but more importantly, we want to reach a broader community, who wants to channel their anger in a positive way. we want to give the civil society the chance to raise their voice in the face of the climate crisis and global injustice.
our message unfuck the planet will be sent out on the internet. this is an experiment open for others to participate. such a project is very much associated with our "antilabel". this logo should therefore comply with our standard of transparency, fair-minded sustainability and atmosphere of departure and some twist of cognitive dissonance.
imagine you're designing a logo for an ego-shooter game targeted at thirty-something mothers.
the logo will appear on t-shirts and on a website. it has to be able to carry even when being seen from a distance without being too dominant on a website.
we will need vector graphics as well as a well sorted psd file.