New project Troofle.com is looking to establish recognizable brand identity with a design of beautiful and smart logo.
A brand identity logo for Troofle.com
Logo size: 420 x 170 (variable +- 20 px)
- word 'Troofle'
- slogan 'Follow that smell'
- stylized pig
Troofle is like a Truffle, it's like a Raffle, it is a hunt for prizes. The font for word 'Troofle' must be modern, clean and crisp typeface, slightly italic. I like Serif fonts but you are welcome to experiment.
A hunting pig (think pig hunting for truffles, sniffing ground) must be stylized with a logotype. I imagine double O's in Troofle could be a good place for it. For instance, pig could be passing through 'oo' letters, entering through left O and a face coming from the right O.
Pig must be rather cute, not an ugly hog. Examples:
http://www.istockphoto.com/file_clo…id=6974962 (the color of this pig is almost perfect).
Color theme preferences (it's not imperative though): greens (khaki, olive), brick, chocolate, brown, dark pink, red; Logo must look good on a white background.
You might also try to add a swirling, hardly perceptible 'smell' to the logo.
Acrid colors, prefer pastel colors