-We would like for the brand to appeal to both women and men, so want to stay away from overtly female or male graphics
-We are after a design that evokes strength/speed/agility/balance without being too overtly masculine
Our initial thought was that the logo be a stylized version of the name and/or initials, perhaps including some iconography (animal, landscape, etc?)...but we don't want to limit ourselves to that. We are open minded, and are looking for some fresh ideas.
-Stylizing an icon above the brand name that incorporates either 'T' or 'TF' is also interesting to us although not required. Also, we are attracted to the concept of using wing(s) as an element of the icon design, although this is not required.
It's also important to mention that the intent is for this logo to be prominently embossed/printed/stamped on all of our fitness equipment. We want the design to be unique enough that it will be easily/quickly recognizable at a glance in a gym environment.