WHAT WE DO
trekk. specializes in travel fitness and lifestyle gear for travelers, nomads and adventurers. The people who live life actively and exercise and don't want to stop when they're on the road.
The problem our target market faces is when on the road they can't take their traditional exercise gear with them and don't have easy access to the gym.
trekk. products are designed to be easy to travel with, whether it's in a backpack across town, in a suitcase on a long-haul flight across the globe, or anywhere in-between.
They make being fit and healthy convenient and portable.
Our products are about both exercise and rehab. They let you get a high intensity workout in, and take care of your body post-workout and body-stiffening hours of travel.
Example trekk. produts: travel foam roller, travel yoga mat, portable bodyweight exercise equipment.
All the products are revolutionary with patented designs. The branding should match the uniqueness of the products
Our identity is modern, active, energetic, bold and uinque. The logo should reflect these traits.
We're a young company that's not too serious. We aren't a stuffy, traditional company. So have some fun with the logo!
The brandmark should encapsulate the active, energetic nature of our products.
The brandmark must be written trekk. (all lower case with period at the end).
We are open to the inclusion of a design element along with the wording. This element should be modern and link to the benefits our products bring: health, fitness, portability and convenience.
The font should be modern and sans serif.
The spacing between letters shouldn't be too wide. Open to all or some of the letters being connected.
Example of a font that has a style we like (use this as a guide): Panton Bold.
Open to color suggestions.
Must be deep, strong, bold and energetic colors. No super bright/pastel colors.
Preferably all one color. Though would entertain different color for the period at the end of the brandmark.
-> Age 25-35
-> Slightly male-skewed
-> Young professional
-> Highly active (sports, gym, fitness)
-> Frequent traveler for work and pleasure
-> Mid/high socio-economic status
-> College educated
-> Lives in big cities