Royal Adventures (founded in 1991) specializes in educational travel for groups to Latin America---Mexico, Central America and South America.
We design tours to Latin America - so we are a tour operator rather than a travel agent. Our tours can be general or focus on a specific interest such as wine and food, astronomy, art, natural history etc.
Presently our clients are affinity groups including Alumni Travel , Museum Groups, Environmental Organizations, and CEO (executives of companies) Groups. All our tours are accompanied by a tour director as well as local guides. The affinity group often provides its own expert such as a professor to comment and provide lectures during the trip.
Our tours tend to be on the high end that is to say mostly five star hotels whenever available. Each tour is led by a tour manager. Our clients include many alumni associations from major colleges and universities throughout the United States including many ivy league universities. We are looking to expand that market to small family group or groups of friends or smaller clubs or organizations. We design many unique tours ranging from natural history, cultural, art focused, and scientific (astronomy).
The average ages of our passengers are from 55 to 80 years old. Most are professionals and highly educated. The products are on the upper end of the market. What we are selling is service and worry free travel. Everything is done for the traveler; they need only pack their bags.
We are trying to target a new market in additional to our existing market of museums and alumni associations. The new market is: -- families, friends who want to form their own group whether for a family reunion or just a get together and small clubs and organizations. Royal Adventures handles everything--designs a unique itinerary and opens usual forums such as astronomical observatories, private art collections and museums and visits to schools or other private venues. All tours are led by a knowledgeable tour manager taking the hassle out of travel.
A copy of our existing logo can be had by writing me firstname.lastname@example.org or you can click on my profile and see it but it is very small.
We may wish to expand into areas outside Latin America such as Spain and maybe other locals but right now our company's expertise for the last 18 years has been Latin America.
Our existing logo has the tag line:
Unique Expeditions to Latin America- We are thinking of changing it to:
Exceptional Journeys to Latin America
We want a classy and elegant logo. Due to the price point and services of our private journeys the logo MUST BE ELEGANT.
The logo has to indicate substance and class. It should reproduce easily when photocopied. In other words it should look good both in black and white and in color. It should be no more than 3 colors. Avoid reverse type-i.e. white typeface on dark background as it as a rule does not photocopy well.
The logo must look good in print and on a web site. The logo must serve our existing and new market.
If we like your work you can expect more as we are constantly designing brochures etc. and need design for other materials for our company.