Completed contest

Top 10 NYC real estate firm rebrand - Only the best need apply!

levelgroup needed a new logo design and created a contest on 99designs.

A winner was selected from 601 designs submitted by 71 freelance designers.

601
entries
71
designers
1
winner

How levelgroup started their logo design journey

Company name

Level Group

Overview

We are a large and rapidly growing, New York City real estate brokerage firm working in all areas of real estate including buying, selling and renting both residential and commercial properties.

We are currently at the start of a major brand restructuring which involves changing and simplifying the name of the company, and repositioning the brand as THE place for agents and clients to conduct real estate transactions in NYC. Our goal for the brand is to be synonymous with NYC real estate.

We are unique in the market as the first completely virtual real estate company in NYC. The company interacts with its agents and customers via a collection of high-tech, internet-based websites. We are an innovative, forward-thinking, multi-cultural collection of individuals dedicated to upholding the highest standards of flexibility, fairness and honesty.

For reference, our current company website is here: http://www.paripassu.com However, the new name and logo are just the first steps of repositioning our company. Later projects will move our site from the heavier, darker colors towards a lighter and brighter feel. We are hoping that the winning designer will work with us on these additional projects down the road.

We are seeking an award-winning logo that is simple, modern, and clean, conveying strength and integrity without being stuffy or boring.

Tell us a bit about who you are and the people you reach

Primary audience is New York City real estate landlords, owners, buyers, sellers and renters of property. Since New York is a world-class city, this includes an international audience as well.

Your logo will appear on our website, letterhead, business cards and other printed materials.

Requirements

We need a distinctive wordmark with a symbol/graphic on the side, above, below or between the words 'Level Group' (example: http://99designs.com/contests/35721). Logo should be in a modern, sans-serif font and can be all lower case, all upper or a combination. Please show examples of ‘level group’ on one line and “stacked”, either directly or offset.

The words ‘level group’ can be equal weight or ‘level’ can be primary & ‘group’ secondary. See JPG file “Competitor logos” showing how ‘level’ might be used on its own. For design inspiration, see JPG “Logos I like”. For color inspiration, see JPG colors file. However, final design must work well in B&W or color.

Some things to avoid: the word “level” is the same forwards and backwards, but don’t flip the “e” and “l”; you may incorporate the icon INTO the letters but make sure words read clearly – no “eve group” or “evel group”; no images of the carpenter’s tool please.

We require vector-based, layered AI file format (version CS3 or older). High-resolution, layered PSD must be submitted with AI file if Photoshop is used. For font, modified or not, provide name and location for online purchase. We require all ownership & copyrights.

We will provide regular feedback to guide you. The winning designer should be available for other projects down the road.

Thanks for considering us - We look forward to seeing your work!

Custom package

US$644

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