Great collaboration, great skills. Pleasure to work with.
How nicholas.iovino started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a one-on-one fitness facility that utilizes cutting edge adaptive resistance technology to make strength training safe and approachable for all ages and levels, yet is the most efficient way to measurably increase strength for most elite level athlete. Our location is located in the north west suburbs of Chicago. Wellness Lab may eventually expand into other areas of wellness other than strength training.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the simplicity
I like the sleekness
I like the hidden complexity
Not overly complex, would be easily transferred to a door or t-shirt
Recognizable and simple, evokes positive energy and possibilities, and is approachable
Sleek, simple, unique, and eye-catching
Modern feel meshes well with our company's utilization of technology in the wellness/fitness space
Feels familiar while also feeling unique
Questions a previous designer had us answer and our responses: 1.Think about the imagery that you want clients to feel and to portray: Undiscovered Strength, Undiscovered possibilities
2. What feelings do we want the clients to have as they enjoy the benefits of Wellness Lab over time? at first, I want them to feel shocked that they could actually do this, and then I want them to feel inspired that they can continue to take on challenges in their life that previously felt insurmountable
3 What do we want them to feel about their progress? I want them to feel in control of their progress, that the only limit to their progress is the effort and uncomfortableness they are willing to put in only one time per week for 30 minutes
4. Think about the logo in terms of the target audience and who we want to reach with it. Target audience is tough bc it applies to elderly women, anyone currently not strength training (either because they worry about getting injured or they just don't want to deal with meatheads at a gym) and to elite high school college and pro athletes
5. Think of visual symbols that embody the spirit of what we want to want people to feel when they come in - I am hesitant to put forth an animal or imagery without first settling on a theme. For strength I think possibly a bear or a mountain, for wellness its hard to find an image of a healthy person done well (most are simply variations on stick figures in various poses), however maybe something like a strong plant, tree...I think we may need your help with this one. Also, one of my partners seems keen on just doing something with the letters or words so a mix of both is probably going to be what we need to see.