Many retail chains grow around products and services in this vein: Lululemon (yoga), TitleIX (women’s sports), Orange Theory (data driven fitness), and Massage Envy (recovery and relaxation).
What’s the next big trend? Cognitive wellness
Silicon Valley engineers, "biohackers", and investors leading the way in this trend
Depression, anxiety are becoming epidemic
Economy becoming idea driven not labor driven
Neuroscience increasing insight into how we can manage our own minds
Meditation, diet, exercise, the microbiome, etc.
Some techniques (meditation, fasting) are ancient, science to explain them, and persuade a skeptical culture, is accumulating and disseminating at a growing pace.
System3 aims to be the retail face of this next wave in personal wellness ownership