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How Divine Designs UK started their logo design journey
The Ray and Paul Group
We are an established local interior design company, looking for a new contemporary direction. The business has been family run for over 28 years and although business is still good we feel that we would like to break into the national market arena and compete with companies such as John Lewis and Habitat.
Here are our products:- Carpets, Rugs, Curtains, Blinds, Bedding, Flooring.
Our biggest sell at the moment is our high level of customer service. We truly believe that we offer the best customer experience in the country. Our installation staff are clean, friendly, prompt and work to a very high standard. There are no extra costs for going that extra mile.
Our current store is a little out of date but we intend to move to new premises in the next year. The new store will be vibrant and exciting. Unlike anything seen before. We want to make the experience of visiting an interior design showroom an exciting one for everybody. I would like for customers to walk in and be guided through our store by following a natural flow of events. We will invite customers to stand on coloured patches that will look like paint drops on a painters pallet. From there they will see all types of fabrics associated with the colour they are standing upon.
WE WANT THE WINNING LOGO TO HERALD THIS NEW ERA FOR OUR COMPANY.
Tell us a bit about who you are and the people you reach
Our company is being broken down into 3 divisions:- Residential, Commercial and Designpak. Each division will be represented by a colour in the winning logo.
Residential is self explanatory but I want to describe the other two divisions in detail.
The commercial market is made up primarily of House Builders. In England we have companies which build thousands of large housing areas per year. We deal with the high end builders, the ones that build large 4 to 5 bedroom houses in very up market areas near London. We will kit out entire houses before they are sold and our reputation is highly regarded in these circles. Other areas of the commercial market are hotels, hospitals, offices and nursing homes.
Designpak is a new product offered by us. It's purpose is to take away the time consuming aspect of putting an interior design plan together by offering the customer a selection of completed packages to choose from. This is proving to be quite popular amongst the customers with deep pockets and little time to afford.
Generally, our market is aged 30-45 with plenty of style, sophistication and disposable income. We want to come across very mid-age-hip and we would like to appeal mostly to our residential customers.
Our aim here is quite simple.
We require our company name to appear above a painted 'swoosh'. The onus is on our creativity and we want to lean toward a painted swoosh effect. Paint is a big issue and it should be made up of three colours, each one representing a division of the company. (see above)
The colours must be vibrant. We need the winning logo to achieve this vibrancy whilst at the same time maintaining our mid age markets attention. We don't want anything that would appeal only to the young.
It must be contemporary as it needs to herald in the future of the company.
It must work on both a charcoal grey background (for the vans and the website) and a white background (for letters and business cards).
It must stand out and grab people.
It must excite the eyes and the spirit.
It must directly suggest expertise, professionalism and customer satisfaction..... dare I say- Happiness? Very serious but quite happy :o)
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