Alexander Education needed a new logo design and created a contest on 99designs.
A winner was selected from 144 designs submitted by 13 freelance designers.
Alexander Education
We teach Alexander Technique to men, women, teenagers and children. We help people recover their natural poise and grace in posture and movement. We work with musicians, singers, actors, injured, the stressed out and chronically ill or just the regular person who is run down by the pace of life these days. We teach a specialist form of Yoga and meditation designed to help recover strength and flexibility and a clear mind. We also run groups and courses designed to enhance the performance of the professional singer or actor. So we are looking to express our two main functions "human movement" and "performance enhancement".
We teach a method for reorganising your approach to life and your human body. In order to help people make change we offer a safe non-threatening environment. We honour peoples individuality and we encourage people to explore different approaches to movement. We teach people that it is okay to make mistakes as they learn. So we are well organised, methodical, friendly and honour the potential of all human beings. One of the things we have always felt is that as our potential is uncovered we begin to see our connection to nature and the beauty of nature more clearly. We would quite like to incorporate this into the logo in a subtle way if possible.
1.We would like to appeal to those looking for help with injury or chronic illness, those who might seek the services of a physiotherapist or osteopath for example.
2. Those looking for a stress management approach
3.Actors and muscians
4.Health professionals
5. Universities and music schools
Our preference is for a logo:
* that combines the colours blue and green
* that looks good (and is legible) in smaller (and larger) sizes
* that works as black and white / grayscale, as well as colour
* that works on different colored backgrounds
* that works in both landscape and portrait formats
* that can be positioned anywhere on a page (left, right, top, bottom)
* provision for the tagline: specialists in human movement and performance
* the logo should relate in someway to the potential of flowing and easy human movement & mental clarity.
FORMAT
Logo required in editable Illustrator vector format with each design element on a separate layer.
and fonts (for windows) included.
final artwork needs to be supplied with fonts included (editable, NOT outlined, for PC).
artwork needs to be in Adobe Illustrator format, with separate layers for each element. (and also, if possible, as an editable Fireworks PNG)
Find out how a design contest works or learn more about our logo design services.