How Dennis Sullivan started their logo design journey
SCORE, Inc. is a back-office service that handles disputes for credit repair companies' clients who are trying to get get negative items off their credit reports and improve their customers' credit score. SCORE stands for (Strong, Consistent, Outsourcing Results Everyday). Many credit repair companies are very good about selling their services but handling the disputes and working with the credit bureaus and creditors can be a very tedious and painstaking process. Our company handles the dispute process for credit repair companies on behalf of their clients. Our goal is to free business owners from these tasks so they can concentrate on growing their businesses.
Tell us a bit about who you are and the people you reach
Credit repair companies who want to outsource the dispute process.
This is a B2B audience so the logo needs to look professional, sophisticated and bold so it gives our audience a sense of confidence. The name is powerful in itself so we want to use the name as part of the logo. We're thinking of using the "O" in SCORE as bullseye or target. The idea is that we can deliver on their target or goal. Perhaps the center of the target could be placed inside the "O" and the rings from the target can extend beyond the word, but not overshadow the name.
Colors to consider are red, black, green and blue. We may want to avoid the color red because of the negative sense it can convey in the financial industry.