The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How Olavie Le Vin started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
It's a men's shaving products line targeting the no-fuss male who wants something friendly to use yet more upscale and fun than drug store brands.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Stout means a brew in the UK, which is where we are launching this brand. The idea is that men's shaving products should be a man's best friend -- fun and non-fussy -- like you want to grab a brew at the local pub with your mates after work. Of course, stout also means strong. So this shaving brand embodies the masculine qualities yet avoids pandering to the male clientele in an overt way. Our target audience are men in their mid-20's to early 40's, who have college education, in a white collar job. These are men who aspire to be stylish, who see themselves as weekend warriors when it comes to sports. Men who work hard and play hard. Men who appreciate the finer things of life.
Please see attached Powerpoint presentation on brand.