Jakelaban needed a new logo design and created a contest on 99designs.
A winner was selected from 113 designs submitted by 19 freelance designers.
Spa @ SBL
The esthetician arm of a medical skin care practice; this is the 'child' brand of Skin by Lovely, Inc. Facial treatments are performed here. The 'mother' brands branding elements and personality can be seen at http://www.SkinByLovely.com
This is to be the 'younger' and 'hipper' brand extension of the Skin by Lovely brand. The name 'Spa @ SBL' is one that the designers should have fun with, given the symmetry. I invite the designers to take the 'bird' element out of the current logo for the 'mother' brand, attached here. I would like to see the the color scheme and font be unique, but complimentary. Our current font is Goudy Old Style. Overall, we are a young company, catering to a younger audience. 96% of our patients are female, cost conscious, and obviously, into beauty. You can get a good flavor for the 'mother' brand's personality at http://www.SkinByLovely.com or on our Facebook page.
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