Impulse Check is a new online service that lets people instantly poll their friends about decisions that they need to make. For instance “I just found these two cute pairs of shoes at the store, which pair should I buy to go with my red dress?” or “I just met this cute guy at the club, should I make out with him?” In a nutshell, Impulse Check helps people to avoid making impulsive decisions and gives them the peace of mind having their friends’ advice before making a mistake.
Our target demographic is the typical 18 -34 casual Facebook/social networking user. While we want something that appeals to both men and women, we expect that our primary audience will be female. Your design should focus on attributes that women like (but avoid overused cliches like pink).
Thank you so much for everything, your by far the most helpful CH, given that you don't over look anyone's efforts and find something positive in every design. At the time you have a clear vision of what you want and don't want. ~CMOLINA
Your contest is a very exciting. Not every day we (designers) see a very nice and respectful CH. Good luck for you and your contest. ~zephcrazy
We are looking for a logo (with the tagline "friends don't let friends f*** up") that will represent the service and our brand.
We have formed some opinions about design, logotype, graphics, or color scheme throughout the course of the contest. But it is still a good opportunity to indulge your creativity. Our requirements are that it be clean, soft and fresh to appeal to our mostly female demographic. It should have a Web 2.0 (3 dimensional) feel. Avoid the use of black and grey. Don't use a variation of the jagged pulse line for a graphic. We have seen too many of these from designers. Also don't give us a slight variation on any design that another designer has already submitted. (oh... and no clipart or stock graphics please).
Like most clients, we will have a better idea of what direction we want to go, the more designs that we see. Therefore, we promise the following:
1. We will be monitoring and updating the contest at a minimum of 2 times per day.
2. We will provide useful feedback on every entry that is submitted.
3. We will work with you to refine your design and answer all questions promptly.
4. We will pick a winner within 24 hours of the end of the contest.
This is not a requirement. But we would find it helpful if you include a comment with each of your design entries that explains your thoughts or reasons for choosing the design elements that you did. If you just want to submit the design that is fine too. We just want to be as collaborative as possible.
Once this project is complete we will have further need for web page wireframes. The winner of this contest will be the preferred choice for this follow on work.
File formats required: Layered .ai files (RGB and CMYK)
UPDATE: Please read all of the comments that we have posted for this project. Otherwise you may waste your time designing something that does not meet our current requirements.