The OCD Chick
Amanda Rykoff (aka The OCD Chick) is a NYC-based sports fan, TiVo junkie and social media enthusiast. I share my observations, commentary and diatribes on these and many other topics on my blog, The OCD Chick.
In addition to the above, I'm an avid tweeter (http://twitter.com/amandarykoff), crossword fiend, recovering lawyer and font of useless information. I'm sharp, outgoing, outspoken, sarcastic, active, quirky and intense.
What will you find on the blog? Random thoughts, photos and slightly obsessive observations on a wide range of topics. And if having a blog isn't about obsessing over everything from sports (especially my beloved Yankees) to television (a weekly live blog of 24) to social media to travel to my objectively adorable nephew Sam, then what's the point? I take a lot of photos, especially of New York City and major league baseball games.
The target audience is threefold:
1) Visitors to the site. When a new reader clicks on the site for the first time (from a Twitter link, google search result, etc.), I want them to notice the logo and have a sense of what they can expect on the site. Most of my readers are sports fans (particularly baseball) and people interested in social media. The logo should be smart, simple and straightforward, with personality.
2) Potential advertisers on the site. OCDChick.com is part of the Fantasy Sports Ventures network. This means that my advertising is sold through FSV. FSV wants the logo to appear on sell sheets and in presentations to potential advertisers. I may sell advertising directly as well. The logo should appeal to those advertisers so it should be professional and smart looking.
3) Business Connections/Potential Clients. I do freelance social media consulting and use the blog as a showcase for my thoughts in that area. I am also an avid networker and attend sports and social media conferences on a regular basis. The logo will appear on the cards that I will hand to new contacts at the conferences. While I do not actually sell products on the site, I am selling my personal brand to business connections, potential clients and potential employers. Again, the logo should appeal to that audience as well: smart, professional, but with personality.
The logo should represent the personality of me and the blog: smart, sassy, sporty, social.
The name of the site is The OCD Chick. OCD stands for Observations, Commentary and Diatribes. The logo must include "The OCD Chick." I'm interested in seeing designs that incorporate Observations, Commentary and Diatribes, but understand if space constraints are an issue.
Please look at the site for more information and to see what kind of content can be found there: http://ocdchick.com.
The logo will appear in the following locations: on the site header, business cards to promote the site and advertising sell sheets.
Basic ground rules:
1. Simple, bold typeface with personality (smart, sassy, sporty).
2. Logo should be clean and easy to read.
3. No flash animation.
4. No moving parts. The logo should be static.
5. No stock images or clip art. All designs in the logo must be original.
6. Many of my readers are sports fans and I do write a lot of sports-related and baseball-related content, but the logo should not be too sports-centric. As an example, attached is a sample logo which I like but is too baseball and Yankees-centric.
7. The logo needs to appeal to sports fans, business contacts, potential clients and potential advertisers.
8. Experiment with colors. But no pink or anything too "girly".
Web file format - .jpg