The logo should be:
3) Not too complicated
This is a list of ideas that could potentially (but no necessarily) incorporated into the logo: Toronto Skyline, Maple Leaf, Bay Street Sign, Office Buildings, Stock Graph/Ticker, Briefcase, Textbooks, Tie, Suit, Business Professional. If you think of something else feel free to post it, I am open to anything.
Red/Black would be good colours to incorporate into the logo. Logo should have the text DayOnBay or DayOnBay.ca in some form on it. It will eventually be placed on the top banner of our website and in our promotional materials. One example of a logo I thought was not too bad was (http://99designs.com/readymade/logos/3488).
The real key of this logo is for it to appear professionally designed.
File format: Vector (.ai/.eps) and High-Res JPEG.
Best of luck, if you have any questions feel free to send them to me at firstname.lastname@example.org .