Baby products more specializing on new, innovative products that solve problems different than it used to be solved; products that make life easier and more effective. The logo should display that this brand gives smart solutions to conquer and succeed in life even with a baby & kids. One can still move forward fast with kids in one's daily life. Logo should also display aesthetic, intelligence, understanding and love, support, help, classy but still cute-cuddely and fun.
For example one product from us is a baby HIP SEAT carrier. Usual baby carrier don't have a seat. This hip seat carrier one can carry with a baby seat on your waist only, with additional shoulder support if one need to carrier the baby longer for example for grocery, as a normal baby carrier with that seat if one have a walk with the partner for instant. The carrier has an open pocket for phone/key on the side. Has a bigger compartment in the seat. Has a small compartment where you can pull out an attached rain cover that at the same time can be converted to a bag where you can put the whole baby carrier in- so that it becomes tidy and clean and you can carrier it easily and not messy around you.
Mum, Dad, Parents, family like grandma, grandpa, sister, auntie