We are looking for a logo for a site that is largely dedicated to reviewing eco-friendly/organic products and services for eco-friendly parents and their babies.
We need it to be:
* Slick and Simple
* Easy to read
* Something that instantly communicates the eco-baby angle
* Something that conveys a little humour or at least warmth
Please incorporate the strap line:
taking the 'eek' out of eco-friendly
WHY THE LOGO CHANGE SO SOON?
We loved our original logo, do not doubt it. But we needed to change it. Why?
As we prepared to start trading as an eco-friendly baby shower company, we realised that there were enough people already doing that, each with a small range of different products - often expensive, as eco-options are, and it was hard to work out what to sell/recommend as many of them seemed to promise the same things.
There is a lot of pressure to give our children all things organic and natural - and these things are not cheap - in fact whenever I think of all the eco friendly stuff I 'should' be doing and buying, my first reaction is 'eek!' and my second is to bury my head in the sand. I doubt that I'm alone.
So we wondered - are these eco-friendly products and services any good? What if you want to be eco friendly but also economical? What do you choose to use? What are the alternatives?
And so we decided to continue to offer eco babyshowers and other eco baby celebrations but to make our main emphasis the exploration and evaluation of all eco-baby/eco-parenting products and services by way of news, reviews and general experiementation of the same.
Our new strap line is "taking the eek out of eco-friendly".
THE LOGO - NO MINKS PLEASE!
We are looking for a logo that is pretty slick, that may incorporate a globe (possibly as the 'i' on the word mink - but not necessarily) and we aren't at all bothered about minks - we have been down that road and found that people are confused by all pictures of baby minks, no matter how artful. So no minks please :-D
Colour-wise we are thinking of eco type colours - nice fresh greens, blues, and maybe browns spring to mind, but again, if you have a better idea, ante up!
If you can find a way to make our logo and strap line seem quirky, jaunty but also trustworthy and responsible, that would be extremely useful - you know, the kind of branding that innocent (smoothies, thickies and the like) have is what we are aiming for - that or even better!
Apart from maybe using a globe, we are quite open to use of images (original images and not stock images please) - we'd like to keep it quite simple on the whole but also to see what ideas you lovely creative types can come up with - we're pretty good at feedback so don't think you'll be designing in a void, far from it. If it seems to fit in with our ethos etc. then chances are, it's a contender.
We took the mink out of our former winning logo design and added our ideas about globes and colours and new strap lines and came up with an idea that we liked and put it on the mock up for our website template (which is not finished yet). You can find our idea here - please take it and make it much better :-D
If you need more information, please do ask questions!