We wanted the name Skritter to reflect our product's writing focus but leave us room to have a furry/fuzzy mascot. As such, we chose to combine the words "Sanscrit" (ancient Asian script) with the word "critter." If you look at our website, the red blob sitting on our company name is our mascot, a Skritter!
As a company, we're three recent college grads: George, Nick, and Scott. We're all three best friends, we graduated from Oberlin college last year (2008) and immediately started this company with seed money from two foundations. We have all been living in the same apartment to save money this past year and we just launched the paid version of the site 6 weeks ago and so far our revenue numbers look great.
Up to this point, I (George) has been doing all the design work, but we've all known since the beginning that I would eventually need outside help because I'm not pro at designing.
This contest isn't going to be evaluated by our PR firm or included in a rebranding proposal bound for marketing. We're three guys in an apartment and we can implement your ideas quickly and without red tape. We like unorthodox designs and are considering doing a full page redesign soon, so if you can think of a great logo that doesn't fit our current page styling, by all means submit it, and we may contact you later for further help designing the site.
We are currently targeting college students between the ages of 18-24 who have above average computer literacy and an internal motivation to learn the Chinese language.
We would like the logo to be inoffensive and non-suggestive because we plan to expand our market focus in the coming months to include home school families (predominantly a Christian demographic), college instructors (who like safe/politically correct purchases), and international students.
To the best of our knowledge our users don't have a specific design preference. Simplicity and clarity are most important. If you can design a logo that speaks to writing, Chinese language, and technology, or a combination of of those themes, it will work best at informing users what we're about and what they can expect from us.
Logos that are graphical supplements to our name will be considered above typographic wonders.
Because we use our mascot throughout our site and on marketing materials, it would be best if when designing the Skritter, it can be made to pose in different positions and with different props. As an example of how we have used the Skritter already, you can check out our launch comic at http://www.skritter.com/launch.
Because we intend to use the logo for both web and print materials, either design a vector image or create two versions (one small 72dpi web version, and one 300 dpi print version).
Simplicity and clarity are key. In an ideal world, people will see this logo and think about writing Chinese digitally.