Completed contest

Are you Skild? New Logo for Competition Software Platform

Idea Crossing needed a new logo design and created a contest on 99designs.

A winner was selected from 801 designs submitted by 210 freelance designers.

801
entries
210
designers
1
winner

How Idea Crossing started their logo design journey

Company name

Skild (brand) + "Intelligent Competitions" (tagline)

Overview

ABOUT US:
Idea Crossing (http://www.ideacrossing.com) was formed in '02 to enhance the experience of operating and participating in "skill-based competitions" (as opposed to “chance-to-win competitions” such as games, sweepstakes, contests, etc). Idea Crossing’s goal is to empower producers of skill-based competitions with an affordable set of tools and resources required to run effective award programs, promotional challenges, and incentive prize campaigns. The human drive to compete is part of our DNA, and the practice of recognizing excellence and spurring achievement through competition is a time honored tradition. Idea Crossing is moving that tradition into the 21st century.

To achieve this goal, we are launching a new software company under the trademark “Skild” with the tagline “intelligent competitions.” Skild is an interactive software company that provides a full suite of administrative features for producers of skill-based competitions coupled with dynamic competition interfaces for contestants and judges.

HOW DID WE COME UP WITH THE NAME?
Simple, look at the etymology of the word skill:
c.1175, "power of discernment," from O.N. skil "distinction, discernment," related to skilja (v.) "distinguish, separate." Sense of "ability, cleverness" first recorded c.1300.

HOW DID WE COME UP WITH THE TAGLINE?
Simple: both the software and type of competition are "intelligent."

Tell us a bit about who you are and the people you reach

OUR TARGET AUDIENCE IS:
Producers or administrators of skill-based competitions. This universe can be broken out into two main behavioral segments: “Knowledge-Seekers” and “Promoters.” Knowledge-seekers include organizations looking to educate, train, gain consumer insights, encourage customer loyalty / employee retention, or solve a problem / find a solution. Promoters on the other hand are interested in marketing their product or service, enhancing their brand or image, building awareness, recruiting talent, or recognizing for achievements / excellence. Skill-based competition producers may work directly for the sponsoring organization, or they may be a third-party “agency” such as an event management company or an ad / PR firm that manages campaigns and programs for their list of clients.

HERE ARE A FEW OF OUR CUSTOMERS:
• Abu Dhabi Future Energy Company (Masdar) – the Zayed Future Energy Prize (http://www.zayedfutureenergyprize.com)
• Hope Lab – Ruckus Nation (http://www.ruckusnation.com)
• Red Hat – the Red Hat Challenge (http://www.redhatchallenge.com)
• University of Virginia (Darden School of Business) – Innovation Challenge (http://www.innovationchallenge.com/…enter.html)

Requirements

HERE IS WHAT WE NEED:
We need a logo design that will be the basis of our branding, corporate identity and marketing standards.

WE LIKE THESE DESIGNS:
Excluding the obvious / notable brands (i.e. apple), here are a few companies with clean logo designs and memorable identities:
• Mint
• SlideRocket
• SpatialKey
• Factual

OUR DESIGN MUST HAVE:
We are open to all creative executions and want to give you the greatest amount of creative freedom, but please keep the following in mind:
• Skild is a “SaaS” company built using the latest Rich Internet Application frameworks. We seek to go BEYOND Web 2.0 in our branding. We seek to give life to skill-based competitions, to bring the American Idol experience online. From this perspective, we need the Skild logo to be more unique and progressive than the Web 2.0 logos of yesteryear.
• In general, we like how the aforementioned companies have integrated their logo with the company name. This logo / brand lockup design or style is appealing to us.
• Idea Crossing’s colors are PMS 10C Cool Gray and PMS 144C Orange, and the corporate typeface is Avenir. Keeping to Idea Crossing’s color palette and typeface is NOT a requirement.
• Our culture / visual vocabulary is open, innovative, rich, powerful, flexible, efficient and dependable. Playing off the word skill, we are also distinct / distinguishable, precise, discerning, clever and able.

Custom package

US$699

Paid features

  • Featured listing

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
US$299
Auto detailing on demand...
design by bentosgatos design by bentosgatos design by bentosgatos
47
entries
15
designers
$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers

We saved a spot for your logo design contest.

Get started now
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers
US$499
We are a virtual reality gaming studio....
design by Sam Ruijter design by Anut Bigger design by Sam Ruijter
69
entries
23
designers