I am a pharmacist, currently finishing my studies in a french business school. I am 25, and i am creating a business in the food supplement market. I used to work in pharmaceutical companies, and I learned there the essential rigour to develop health products. I now wish to create a successfull and international company dedicated to health care.
My objective is to combine sciences and business in the best way, through marketing innovative and efficient products.
The audience is consituted by urban men and women aged 16-34 (mainly women), with medium to high incomes. Concerning Deenox products, the audience is very cautious about the safety, the natural origin, and the efficacy.
The design must inspire 3 things:
It must be a unisex design. It must be very simple (no complicated 3D designs or photos). Maximum 2 colours on a white background.
The spirit of Sanof-aventis logo is appreciated because of its simplicity and its very expressive drawing above the name. GSK logo is also appreciated because it looks like modern.