We at Tool Dog are about to start a online mens fashion business, Focusing on quality mens fashion-wear!
Our branding Is hoping to have a broad appeal across a variety of age groups, but the majority is younger Gen Y people. Approx 16 - 25.
We require a simple logo for Tool Dog. I have created a rough idea of the look i want for the dog (see attached) Nothing very fancy and out there. Would like to have the picture placed with the words Tool Dog in a font that goes well with the picture. We're trying to get a design that we can continue to use well into the future! so it needs to be simple & lasting.
1. Not Cartoonish - We want the deign to look more like a statement, a bold, recognizable logo/emblem
2. The typeface (if included) should be clear. It can be interesting just not over the top, as again it's something we would like to attempt to hold for time to come.
3. Pretty sure we'll be sticking to Blacks/Greys/Whites. Again to keep it simple. But if you feel like you have a interesting colourful idea we will definitely consider it.
4. We require Full Copyright of the design
- Please see my file attached for the idea of the logo i had in my head. Play around with wording (if including it) I'm not too sure what will sit well.
- Please feel free to get as creative or as conservative as you feel! :)
I would like a variety of formats as the design needs to be flexible enough to be used in many different applications.
I'm thinking -
Print file format - .EPS and or PNG
Web file format - .JPG and layered .PSD (RGB)
Please do not use any stock images or clip art in the logo.