Simple Logo Design Needed - Effin

Effin is a new brand launching soon that relates to a new line of alcoholic drinks including vodka and a new clothing range. It's target market will be the early 18-30's and hence the logo will need to be fun, exciting and youthful.

Effin

Desired Color Scheme:
Possibly red/black text, white bg - really it's up to you.

Desired Style:
Clean, simple, fun, youthful.

Accepted File Formats:
Either layered eps, ai, psd - any layered really.

Effin is a new brand launching soon that relates to a new line of alcoholic drinks including vodka and a new clothing range. It's target market will be the early 18-30's and hence the logo will need to be fun, exciting and youthful.

We're looking for a nice clean logo. No particular color scheme in mind. It has to have a 'wicked side' though and be suitable for printing on various different media. We quite like the 'f' in this 'fword' logo so something similar to this is ideal:

http://www.channel4.com/life/micros…index.html

Saying that, we're open to other examples, possibly using horns or devil symbols? The only prerequisite is that it should be clean - no bevels or drop shadows.

Name is not case-sensitive, so you can use variations on the case if you wish.