The Battle River Shock are a local football team for kids age 15-17. They are based in rural Alberta. They need a creative, fun and strong logo to be placed on everything from helmets to business cards.
The colours are to be dark red and black, a one colour black(or white) version is also needed.
The word "Shock" is to represent 3 things, as per the definition of the word: electrical discharge, sudden collision(football!), and sheaves of wheat(being they are rural Alberta based).
The graphic portion of the logo could be a sheave or head of wheat that has an electrical style to it, although alternate ideas will certainly be considered.
As a complete logo for most uses, the words "Battle River" should be a secondary focus and the word "Shock" the primary focus, along with the graphic.
The jersey will only have the word "Shock" on it, just above the numbers, not the graphic or the "Battle River". The jersey pattern can be seen here: http://www.savagefire.com/shock/jersey.jpg
As a final file format AI is preferred.