Completed contest

New "serious" game company needs an awesome logo!

bigLebowski needed a new logo design and created a contest on 99designs.

A winner was selected from 47 designs submitted by 5 freelance designers.

47
entries
5
designers
1
winner

How bigLebowski started their logo design journey

Company name

Playto Research

Overview

Playto Research is startup company that creates 'serious' game solutions; i.e. games and simulations for education and training.

We are focused on creating effective virtual training experiences. And for us, design and research are entwined in the process of developing quality experiences. We regard research as a critical component when developing successful game-based training solutions.

The company name itself a play on words. “Playto” pronounced “Play-toe” sounds the same as the name of the great philosopher Plato. The spelling of the name, to include the word "play", is indicative of the company’s role in game and simulation development. The subsequent word "research" emphasizes the importance we place on research - drawn from areas such as psychology user testing, and education - in developing effective training solutions.

In a nutshell, we are about both serious games, and serious research.

(You can find more about serious games at http://www.seriousgamessource.com/).

Tell us a bit about who you are and the people you reach

We cater for businesses, organizations and industries looking for:

[] a complete 'serious' game design, development, and research solution
[] a 'serious' game design and development solution only
[] a research solution for 'serious' games and training simulations

Examples applications include:

[] games and research for medical doctors and health care professionals
[] games and research for the military
[] games and research for logistics and transportation companies
[] games and research for aviation
[] games and research for emergency services (ambulance, police, fire)
[] games and research for business

Requirements

We are looking for a logo that typifies our focus on both the creative aspect of game development, alongside the rigors of research. We want you to think creatively, but keep in mind while this is a game company, it has a serious focus and that the target market is after effective training solutions.

The logo should also be:

• Professional
• Simple, clear and clean
• Innovative in the serious games marketplace
• Use a clear readable font
• Work well online/onscreen, as well as print
• Have a versions with and without the tagline "Serious Games, Serious Research"

The logo will be used on the company website, business stationery (letterhead, written training materials, email signature, business cards), on video materials, within game solutions and as a browser favicon. It is anticipated that the logo design will be trademarked in the future.

File requirements are:
• SVG (or SVGZ), EPS, & PSD
• A list of all Pantone colors used in color logo

Custom package

US$243

Free features

  • Blind contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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