We are an Amsterdam, the Netherlands, based trust and management company. We provide foreign clients (mostly larger multinational companies) with Dutch limited liability companies (BV's). We act as directors of these companies on behalf of the clients. We also provide corporate, administrative and accounting services for the companies we have under management.
Our clients are mostly sourced in emerging markets such as Central and Eastern Europe and the CIS states (former USSR), India and Africa. Our clients are serious (business) people that are looking for reliable service. The clients expect a high level of integrity and commitment from us. Our business is dependent on a high level trust between us and our clients (in most cases we control the bank accounts of their companies), high ethical standards are expected.
We need a logo that communicates our (corporate) identity to the clients. We would like our clients to regard us as serious and successful people, who are committed to the clients' interests and will act with the utmost integrity in everything we do. We like to identify with our clients interests and needs. This is also reflected in the name of our company, Unity Trust. We are acting on the top end of the market, so the logo may reflect a sense of "exclusivity". We have plans to expand to other jurisdictions, so the logo should not look "too Dutch". Preferably no extremely bright or chemical looking colors. The logo should leave enough space for the word "Group" to be added below or next to it, in smaller print, as in Unity Trust Group.
examples of other logo's and corporate designs in our industry: