Driving through neighborhoods and seeing other realtors’ “For Sale” signs, they all look so similar and often outdated, stuck in similar color schemes of blues and reds, regularly with some form of basic ‘house’ icon. I want to give my clients’ signage that’s fresh, clean and eye-catching, causing passers-by to make a mental note of “Ahhh, that’s different. We should check out that house”.
At the same time, not to seem contradictory, some industry continuity seems necessary in order to be taken seriously as a respected, experienced expert. I don’t want to come off as cartoonish or being-different-just-for-the-sake-of-being-different.
“Elegant”, “Solid”, “Intelligent” are what I would like this logo to convey.
Based on client reviews, two themes standout:
1) Caring and nurturing.
2) Thorough, data-driven, reliable.
With those in mind, and playing off of my last name ‘Newton’, I’ve been deliberating between “Our Best for Your Nest” (“Newton’s Nest" has a nice ring to it for a blog) as a slogan and “Your Smart Choice”, a subliminal association to Isaac Newton (think ‘apple’, ‘apple tree’, etc.). Personally I am very sustainably minded, a nature lover and gardener. The thought of incorporating the image or suggestion of trees, birds, nests, apples, etc. brings me joy.
Hoping this detail is a help and not a hindrance. Have fun with it! Thank you in advance for your interest and efforts.