Scarabëus is a startup company formed by a young team of horseback riders (showjumpers), fashion designers and entrepreneurs. We want to bring innovation to our sport by developing, producing and selling hightech sportswear for riders (mostly showjumpers). Our products are ergonomic, highly functional and fashionable. We combine different hightech materials and technologies as nano to provide a maximum of comfort and quality. Scarabëus - the haute couture of hightech sportswear.
First of all, our target group is made up by (up to today, european) showjumpers - from professionals to starters, with the need of perfect sportswear to make their horseback riding experience as comfortable and safe as possible and to help them being successful in tournaments. As a second step we want to attract people who like the showjumping-flair but are not showjumpers themselves with less technical but still high quality casual wear. Our products aim at being the very best you can get - so they have their price and not everybody will be able to afford "the whole collection". Our target group is young to middle-aged (16-55), dynamic, sporty and proud to wear Scarabëus.
The logo should be both aesthetic and simple. People should be proud to show it on their clothes. It has to be easy to print or stitch - also in very small size (like a Lacoste-Crocodile on a polo shirt). It will be printed and stitched on clothes, used for buttons, print wear, the website etc. It should reflect the described characteristics of our products. Please feel free to play with the animals scarabëus and horse - also in an abstract way. We need a figurative mark as well as a lettering (the ë can be simplified by an e with an overline).