Saltwater (fresh seafood. fish and chips. burgers)
this shop is based in a small town in northern australia with a very large tourist population throughout the dry season. our shop will sell fresh local fish and fancy burgers. although fish and chips come across as 'fast food' we are trying to push for a more up market look with fresh take on fish and chips.
we have 2 desired audinces; 1 being the locals in town who look for consistency in quality and a fresh clean place to eat.
the other the tourists; who majority have travelled thousands of kms to get here and are often looking for a 'little piece of home'. good quality food set in a nice environment.
we would like our shop name "Saltwater" to not be too bold; with harsh fonts, we want a softer feel to it; the colour theme of the shop is 'santorini' blue and white, this does not necessarily mean we want those colours in the logo. we would like underneath to have listed what we sell;
fish and chips
this place is not actually on the ocean but is well known for its saltwater fish (barramundi) which is close by (100km).
a clean simple design that is eye catching and classy.