We are three fitness professionals opening a primarily prenatal and postnatal fitness studio targeting pregnant women, new mums and mothers with toddlers. One of our main selling points is that babies and toddlers are welcome to classes and there is a designated play area for their kids. Hence, the tagline Bumps (pregnant women), Bubs (Kids) and Burpees (Fitness) in short, B Studios.
With the modern woman nowadays prioritising fitness, there is a need to cater to those fit and strong women who then decide to get pregnant but continue their fitness journey. At B Studios we aim to build a community of other fitmums they could bond with. Hence, even though our target market are women, the overall message is also that strong women are amazing and happy mums are strong and healthy mums. Therefore, we might prefer a more geometric rather than softer design. This is to avoid an old-fashioned "cheesy" look to the design of say a pregnant woman's silhouette which would not excite the modern fit-conscious mum!
Logo feel: So we would like our logo to attract women who will prioritise fitness (the modern boss mum) and love the idea of bringing their kids to the gym. The feel should therefore be more current, modern and sophisticated and display a feminity that is strong rather than soft. The colours we would like are pink, black / grey and white / neutrals / gold; none of the colours given are compulsory and we would like a creative interpretation of what the best colours might be. We are also open to other interpretations on colours from designers. In terms of whether we prefer an abstract logo of a B and a bump and kids or a literal depiction of Bubs, Bumps & Burpees - we leave to the designer to creatively interpret. Nonetheless, we would still like to incorporate the tagline Bumps, Bubs and Burpees to make our target audience clearer. The logo also should be quite easily identifiable so we could print it on our walls / merchandise and it be easily recognisable.