Redesign of my current logo for women angler clothing line.

Reel Girls Fish

The idea of Reel Girls Fish! started when I got sick and tired of not being able to find apparel for women when preparing for bass tournaments. It got to the point where I was just fed up with shopping in the men’s department, having to buy men’s shirts that didn’t fit right and caps that I didn’t like (I prefer fishing visors). After asking tournament directors over and over again for a visor for the women fisherman and looking for shirts that actually fit, I decided to create the things that I would want to wear myself – both on the water and off.

Times have changed – we live in a new era. There are more than 13.6 million female anglers in the United States – that is more than 33% of all anglers! In addition, women anglers spend over $3 billion annually on trip-related fishing expenses and fishing equipment according to the National Survey of Fishing, Hunting and Wildlife-Associated Recreation. Today’s women angler is as serious about her fishing as she is her sense of style. The fit is very important to women anglers – shirts that are actually made to fit a women’s body, visors that women can wear and other accessories that are more custom made to enhance a woman’s physique were something that I had always looked for but could never find.

Children, young ladies, and women of all ages who enjoy the outdoors and their clothes while out there on the water.

I have a preliminary outline of the design I want and I'd like to keep the design within that shape. I would like a color and black & white version of the logo. I'd also like some "dimension" (as in 3D appearance) to the logo rather than it being "flat" but not particularly "stylized." I've already had someone stylize my logo and I didn't like it.

I need the deliverables to include a Photoshop (.PSD) or Adobe Illustrator (.AI or .SVG) document, an .EPS, .JPG, etc. I do not want a stock look. I want a unique look that will cater to both the fresh water fisherman, along with the saltwater fisherman. I might eventually go into two different logos but am willing to use your expertise for these ideas. Feel free to look at my website http://www.reelgirlsfish.net and I have attached a few logos that I have used (Reel Girls Fish - Final) and a few that I wasn't so crazy about )Reel Girls Fish - General and Test). Be creative, and feel free to use colors that are natural to the environment of fishing. NOTE: Working with a bold pink (color number #E7589A) in the website.