How Redridinggoods started their logo design journey
Red Riding Goods
Red Riding Goods Ltd. is a startup corporation based in Toronto, Ontario, Canada. The company uses red, long-john style cargo bikes (see attachments) to deliver goods in the downtown core. Efficiency, style, and cycling advocacy are the core business goals.
Tell us a bit about who you are and the people you reach
Any goods that can be sensibly delivered by bike in a congested downtown core, including: coffee beans, baked goods, groceries, chocolate, tea, pizza, and food in general.
Two important points: I am targeting mostly other small businesses, and I am NOT intending to compete with the courier industry. So garish colours and speedlines are not necessary.
I would like a clean logo that works well on the web and in print. Use legible font. The red cargo bike is core to the business, both in terms of brand and function. See http://www.larryvsharry.com/english…ttRED.html (click on the leftmost thumbnail.) A profile of the bike and the words "Red Riding Goods" MUST be in the logo.
The name is a wordplay on Red Riding Hood, so if you think you can work in something creative associated with that fairytale, go for it. But conservative is better than cartoonish.
-The words "Red Riding Goods" or "Red Riding Goods Ltd." must be in the logo
-Red should be the dominant colour, ideally close in tone to red in the above link
-Include the silhouette of the cargo bike (rider optional) - see attachments and above link for reference
-Logo should be at least 2:1 Length:Height - in other words, I want it long and rectangular
-DO NOT include the word Bullitt - I am not affiliated with the bike manufacturer
-DO NOT include any photography