Completed contest

Red Leaf Lending - loan website

RareMoonMedia needed a new logo design and created a contest on 99designs.

A winner was selected from 301 designs submitted by 71 freelance designers.

301
entries
71
designers
1
winner

One of the designers who made it happen

Winner - danytzili
Working with danytzili has been great, very professional.
- april.gayford

How RareMoonMedia started their logo design journey

Company name

Red Leaf Lending

Overview

We are an internet short-term loan company.

We provide small dollar loans to people who need cash quickly. We are professional, trustworthy, and we are able to get people the money they need quickly.

See the following sites for examples of similar companies:

http://www.bottomdollarpayday.com
http://www.mynextdaycash.com
http://www.actionpayday.com

Tell us a bit about who you are and the people you reach

Adults in the U.S. over age 25. They may or may not be familiar with the product. Our customers are generally well-educated, fully employed, but have problems paying all of their bills on time.

Requirements

Probably text with a small image.

The usual image in this industry is fun, bright colors, eye-catching. We want to try something different. We want to aim for a higher class of customer, appeal to people who are a bit more serious and may be older or more responsible.

We want it to be more professional, but not stuffy. Like a bank, but with fewer restrictions. We want people to feel welcome - we want to appear trustworthy, but not strict. We want people to think that we will accept them, so we don't want to appear too bank-like.

1. Not cartoony or too young - it can be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy or elitist. We want everyone to feel comfortable coming to us for help.
3. The typeface should be clear, simple and bold. We want something that stands out as being dependable. Again being careful not to be too fancy.

Custom package

US$400

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Deliverables

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